American Express has filed a patent application seeking to use the blockchain database as part of its customer rewarding method. The travel related services patent was published by the United States Patent and Trademark Office.
In information from the company, they seek to use innovation in getting customer data analysis which may include the customers spending methods which the American Express wants to use to reward their faithful customers. The patterns information according to Amex will have offers such as allowing the use of virtue currency by account holders.
In the blockchain system, the information shows that the database that would be used to deliver this system will be blockchain backed. According to the document, the structure of the blockchain will include a database which maintains the increasing data records. The blockchain is known for its high-security features, therefore, allowing each block to hold information about clients and other important data. American express intents to use different blocks each having its king of information. When these blocks are combined they form chains.
The American express inclusion of the blockchain system in the company patent application shows the strong signal that big corporations are seeking to improve their customer services as well as storing their information safe.