- Dow Jones Media Partners with Brave Browser to test blockchain content delivery system.
- The system would evaluate user’s attention and rewards publishers proportionally
Dow Jones Media Group made the announcement on Wednesday 18th April that it has partnered with Brave Browser – privacy-oriented browser firm – to test out blockchain content delivery system. Both companies stated that they teamed up to experiment content delivery system using Brave’s blockchain-based platform for digital advertising. Barron’s and MarketWatch, Dow Jones Media Group’s subsidiaries, will also become “verified publishers.” A press release revealed that the partners would also furnish about 2 million selected Brave users with access to Barron’s and MarketWatch premium content.
CEO and co-founder of Brave Browser, Brendan Eich, said in the statement:
“Our new model reconnects users and publishers without compromising privacy. We look forward to our users enjoying Barron’s and MarketWatch premium newsletters.”
Brave Bowser, a firm which commenced operations in 2015, blocks ads and activity trackers, and also enable users to make microdonations in BAT to their desired publishers. Brave concluded its $35 mln initial coin offering last spring.
Dow Jones Media also disclosed last year that it has plans to integrate Brave’s blockchain-based digital advertising platform, which evaluates user’s attention and rewards publishers proportionally. However, till now Brave has not launched the platform.
The senior VP of Barron’s, Daniel Bernard, said:
“As global digital publishers, we believe it is important to continually explore new and emerging technologies that can be used to build quality customer experiences.”
This partnership with Dow Jones Media Group indicates a significant departure for Brave Browser from its initial reception by media firms. Brave received a cease-and-desist letter from seventeen members of the Newspaper Association of America, claiming that Brave browser was illegal. But presently, Vice, the Guardian, and the Washington Post are among the publishers who now accept BAT.