Playboy, yes, Playboy will be deploying an online cryptocurrency wallet that will allow its clientele to purchase and pay for their online media subscriptions using Vice tokens (VIT). The enterprise also stated that it will start accepting more cryptocurrencies in the future.
Playboy jumping into crypto.
In addition to Vice tokens being used to pay for the companies’ online media services, users will also have the possibility of earning these tokens by viewing content on Playboy.TV, as well as for leaving comments and voting.
Vice, managed to raise over $22 million dollars in Ethereum in less than 24 hours after the start of their ICO. The project is a Blockchain platform designed specifically for the adult entertainment industry. In addition to working with Playboy, Vice is also partnered up with Penthouse and Exxxtasy. Essentially, Vice is working on an ‘Attention Economy’, which attributes value to the attention which people devote to certain things.
What pushed Playboy in this direction?
Well, the most sensible and logical reason is to provide its clientele with more payment options. This should not come as a surprise considering the fact that our economy is becoming increasingly more digitized. However, this is what Reena Patel, Chief Commercial Officer and Head of Operations for Playboy Enterprises had to say.
As the popularity of alternative payment methods continues to grow around the world, along with the reach Playboy’s digital platforms, we felt it was important to give our 100 million monthly consumers increased payment flexibility.
Over 100 million monthly subscribers, quite an astonishing figure if I do say so myself. In addition to that, the Playboy brand operates in over 180 countries thanks to its license agreements.
How will this affect the cryptocurrency industry as a whole?
With Playboy being the huge corporation that it is, and the Vice token actually having some great uses, hopefully, news of this new partnership will spread about. And ultimately help drive up awareness in terms of the crypto industry as a whole.
One thing to remember is that the market is still relatively new. So, positive news concerning this partnership may take time to spread, but we at Cryptona always remain optimistic.
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